SEO is the basic principle of making your site friendly to search engines. It’s important to also get other websites linking to yours. This shows the search engines that you have power. SEO is important to any business because search brings in a lot of visitors to your site. Lots of online businesses rely on this method of promotion for most of their sales and leads. What should you be doing to make sure your website is friendly to the bots? Here are 5 simple tipsfor SEO success and a well balanced website:
Optimise your copy by making rich use of your keywords. Make sure you mention your terms plenty of times so the engines can see what you are about. Reflect this in your titles and header tags. There should be around 150 words of copy on each page. Add images to these to balance the content. Include internal links to other pages on your website so users do not reach dead ends as these may cause visitors to leave the site as they cannot find what they want.
Use Social Media because everyone else is. Social media allows you to connect with users. It also helps with indexing new webpages and your site for the bots. It is proven that using social platforms to promote your site can help it in the rankings.
Get high powered links so the bots can see your site has power. Links from blogs and website with a high Page Rank will help the most. Think quality rather than quantity with links. Powerful sites will funnel some of their juice to your sites through links. Make sure you optimise the anchor text.
Research your keywords so you are targeting the right phrases. Is there enough search volume for your words? There might be better opportunities or words to target. Make sure the words are not too competitive too or you will struggle.
Get listed in directories such as DMOZ. These are free and easy. Some directories will mention your site for free and some require a small fee which is fairly justifiable if it is a bloog directory. These are easy ways to get links from good domains. Social bookmarks also count as directories in a way.
