Monday 28 February 2011
My new Twitter URL Shortening Service :)
Last week I launched my own URL shortener to compete against giants such as ow.ly, bit.ly, TinyUrl and others.
I never had the intention of become as big as those, but i wanted to offer an alternative to the big ones, which I don't think come across that friendly. I wanted the most simple user experience possible, with a great, friendly interface, and a nice brand and copywriting. I decided to specifically target Twitter users, as there are a lack of URL shorteners specifically designed for Twitter, probably the most used social platform of URL shorteners.
Now tweet it!
It's been live for 5 days, and has generated well over 100 uses, with an average of 14 clicks on each link produced. Coupled with a basic Google Ads campaign, nowtweet.it has created over 25,000 impressions on search.
I'm really optimistic about the site, and I've had some great feedback. If you haven't checked it out yet, take it a little peak! ;)
nowtweet.it
Thursday 17 February 2011
IT382 Digital Marketing - How Daniel's Article can be applied
This Blog is for my IT382 module. Referencing: Daniel et al (2003) ‘Towards a map of marketing information systems: an inductive study’, European Journal of Marketing, Vol 37, No 5/6, pp821-847
An Application of Daniel's Marketing Information System Map.
Daniel's map is cyclical and demonstrates how ongoing market activity can be adjusted throughout time. Her model demonstrates 4 key areas:
The method in which you create your value proposition can also change depending on consumer taste. The way in which people behave has a big role. More people are online now, with marketing spends online at a record high. This may alter how you create and deliver value. Daniel's model allows this to be assessed and modified accordingly.
Different Marketing Information Systems can be incorporated into this model as the technology becomes available, and sets out a good starting point on creating a valuable proposition for customers.
You can find the full article here:
http://ow.ly/3YkdS
An Application of Daniel's Marketing Information System Map.
Daniel's map is cyclical and demonstrates how ongoing market activity can be adjusted throughout time. Her model demonstrates 4 key areas:
- Define your market
- Create a Value Proposition
- Deliver Value
- Monitor Value
The method in which you create your value proposition can also change depending on consumer taste. The way in which people behave has a big role. More people are online now, with marketing spends online at a record high. This may alter how you create and deliver value. Daniel's model allows this to be assessed and modified accordingly.
Different Marketing Information Systems can be incorporated into this model as the technology becomes available, and sets out a good starting point on creating a valuable proposition for customers.
You can find the full article here:
http://ow.ly/3YkdS
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