Sunday, 8 April 2012

For sale - 2 x Pioneer CDJ 2000, DJM 2000, HDJ 2000, Mackie SRM450 V2 + case, wires, stand


This post relates to the following eBay sale:



 Selling my complete Pioneer setup to raise some cash as I don't really mix anymore...




2 x Pioneer CDJ 2000 turntables

Pioneer DJM 2000 mixer

Pioneer HDJ 2000 headphones

Mackie SRM 450 V2 Monitor (with Mackie case, top of range + LOUD)

Custom Swanflight coffin

Speaker stand
Sefour stand for coffin setup

Cables

Boxes

All in EXCELLENT condition. They've only ever left my flat 2 or 3 times, and have always stay in the coffin, so condition is immaculate. I've had all this stuff for about 16 months now and it's time for a change. I'm not going to list all features as you can find that on the internet. I'm a media professional, and I bought these as a treat, when to be honest, I didn't really need them.

Be reassured by my feedback, and viewing is available if needed in the Brighton area. No silly offers please, and cash on collection. No postage.

Total new cost around £5,400+. TOP OF RANGE.

In regards to some questions: I will NOT split the package up, but might consider just the DJM, CDJs and coffin together. Photos also available, but viewing advised as it's all immaculate.


Email address: hybridoriental@live.co.uk

Here are images on request:











Saturday, 18 February 2012

What an age!

It's been simply ages since I last posted on this blog as I've been setting up and running various other new blogs, including New Film Reviews.


I was on Twitter checking out the latest #bbsdigmarket lot and one of them asked me for a link! Fair enough really; it was a smart tactic and an easy win... So here you are James!


James Lowe's Digital Marketing Blog

I'm going into Brighton University on the 8th of March to run a day of SEO workshops covering some of following topics:
  • Onsite SEO
  • Offsite SEO
  • Affiliate marketing & blog monetization
  • Content strategy
There will be a little workshop after too which will involve some keyword research and writing of meta titles, descriptions and some copy for SEO. 

The digital marketing industry relies on new blood, so I'm hoping a few passionate students talk to me about how to get into it all after uni if they really are getting a love for the digital life!

See you all soon!

What an age!

It's been simply ages since I last posted on this blog as I've been setting up and running various other new blogs, including New Film Reviews.
I was on Twitter checking out the latest #bbsdigmarket lot and one of them asked me for a link! Fair enough really; it was a smart tactic and an easy win... So here you are James!
James Lowe's Digital Marketing Blog
I'm going into Brighton University on the 8th of March to run a day of SEO workshops covering some of following topics:
  • Onsite SEO
  • Offsite SEO
  • Affiliate marketing & blog monetization
  • Content strategy
There will be a little workshop after too which will involve some keyword research and writing of meta titles, descriptions and some copy for SEO. 

The digital marketing industry relies on new blood, so I'm hoping a few passionate students talk to me about how to get into it all after uni if they really are getting a love for the digital life!

See you all soon!

What an age!

It's been simply ages since I last posted on this blog as I've been setting up and running various other new blogs, including New Film Reviews.


I was on Twitter checking out the latest #bbsdigmarket lot and one of them asked me for a link! Fair enough really; it was a smart tactic and an easy win... So here you are James!


James Lowe's Digital Marketing Blog


I'm going into Brighton University on the 8th of March to run a day of SEO workshops covering some of following topics:

  • Onsite SEO
  • Offsite SEO
  • Affiliate marketing & blog monetization
  • Content strategy
There will be a little workshop after too which will involve some keyword research and writing of meta titles, descriptions and some copy for SEO. 

The digital marketing industry relies on new blood, so I'm hoping a few passionate students talk to me about how to get into it all after uni if they really are getting a love for the digital life!

See you all soon!

Thursday, 11 August 2011

Some helpful SEO tips for your website

SEO is the basic principle of making your site friendly to search engines. It’s important to also get other websites linking to yours. This shows the search engines that you have power. SEO is important to any business because search brings in a lot of visitors to your site. Lots of online businesses rely on this method of promotion for most of their sales and leads. What should you be doing to make sure your website is friendly to the bots? Here are 5 simple tipsfor SEO success and a well balanced website:



Optimise your copy by making rich use of your keywords. Make sure you mention your terms plenty of times so the engines can see what you are about. Reflect this in your titles and header tags. There should be around 150 words of copy on each page. Add images to these to balance the content. Include internal links to other pages on your website so users do not reach dead ends as these may cause visitors to leave the site as they cannot find what they want.


Use Social Media because everyone else is. Social media allows you to connect with users. It also helps with indexing new webpages and your site for the bots. It is proven that using social platforms to promote your site can help it in the rankings.


Get high powered links so the bots can see your site has power. Links from blogs and website with a high Page Rank will help the most. Think quality rather than quantity with links. Powerful sites will funnel some of their juice to your sites through links. Make sure you optimise the anchor text.


Research your keywords so you are targeting the right phrases. Is there enough search volume for your words? There might be better opportunities or words to target. Make sure the words are not too competitive too or you will struggle.


Get listed in directories such as DMOZ. These are free and easy. Some directories will mention your site for free and some require a small fee which is fairly justifiable if it is a bloog directory. These are easy ways to get links from good domains. Social bookmarks also count as directories in a way.

Monday, 18 July 2011

The future of my website project...


As most of you know I run a website called nowtweet.it, a free URL shortener aimed at Twitter users. The site is pretty friendly at the moment but I’m still trying to further develop it and I thought I’d share with you some of my plans for the site.

Firstly, and maybe most importantly, I want to integrate a tweet feed onto the homepage, displaying the most recent @nowtweetit post, in order to keep the site fresh and provide some new readable content for regular visitors. This is all in accordance with my brand engagement of the site to encourage loyal users.

Secondly, I want more prominent social sharing widgets on the site. A ‘follow nowtweet.it on Twitter’ button, or something along those lines, and a more obvious link to the blog. This is further to develop the social presence of the site, which most competitors have failed to do well.

There are also some small development issues to look at, an update all the site copy and titles/descriptions etc and some meta stuff. This is all to give Google something to mull over during the next few months. 

Finally, in terms of future of the site, I am thinking of bringing in a new optimisation and wbesaite auditing service for small business, but keep your eyes posted on this and it could be potential big news!

Peace out xx

Sunday, 5 June 2011

Transitions

After 4 years, I have finished University and start an adult job in a week's time. I am in a transition period now, one with no commitments or pressure. It's been 4 years since I last had this. When I finished college I had all summer to be free without pressure, and I was looking forward to the free time this go around.

Since I've been off, I've been bored a lot and not very proactive with my time. I've still been volunteering at the Brighton Chamber of Commerce to fill the odd day, and I leave for Nice in France tomorrow. I've decided I don't like all this free time and I'm actually very excited to start work at Fresh Egg on the 13th. I've discovered that I like to keep busy and I'm not very good with having excessive free time, especially since most my friends work, so can't just take the time off whenever they feel like it.

Education done. Real world starts next week, I'm just going to try to enjoy my holiday for now though :P

Tuesday, 3 May 2011

Getting your Graduate Job

If you are graduating this year, it's a daunting prospect going into work. You have to search for roles you find interesting, apply for them, attend interviews and hope for success. All this on top of your other commitments such as coursework and paid part-time employment can be really stressful. This encourages people to leaving looking for work to the last minute, and either taking a job they aren't keen or take out of desperation.


I was lucky enough to get offered a job for the company I really wanted to work for when I graduated. When I heard of Fresh Egg and checked out what they did, I instantly knew I wanted to work for them. They oozed passion and expertise in the digital field, and that was exactly where I wanted to be. I applied for a role there, with little experience in Search Engine Optimisation but hoped my passion for the industry and company would be enough for them to take a chance. So, based on my success here are my top 6 tips for getting a graduate job!






1. Be passionate about an industry - It's one thing saying you want to work in business, but you need to be more specific, and develop a genuine interest in a niche sector where you can obtain work. For example do you want to work in finance? Specifically Accounting? Management Accounting? It's best to find a sector you can become passionate about, and this will really come through in your interview if you do your homework.


2. Be passionate about the company - Find companies you want to work for, and go to them, they won't come to you. Show your passion for what they do, and why you should work for them. If a company see a spark in you and you show an interest in what they do, that's a really good way to attract their attention and one of the principle reasons why I think I was offered a role at Fresh Egg. I showed them that I knew what they did, who their clients were, what they could offer them over other agencies, and what they could potentially be doing in the future.


3. Have experience - It sounds really obvious, but you need some relevant experience in your industry. I was lucky enough to have digital marketing experience from my placement year at Rank Interactive. If you don't have any, then be proactive in your search, by offering volunteer work at companies, and again show your passion for why you want to work there. Places like the The Chamber of Commerce are always looking for enthusiastic people to help them out. If you can do things from home to improve your chances; such as building a portfolio or blogging, it will help getting noticed. A portfolio is a great tool to show off what you are made of. Just comprise examples of your work, samples of your blog, and projects you have worked on.


4. Be proactive - Keep looking for work in any situation. You don't have to rely on just websites posting jobs. You can email companies directly, find links and email addresses in press releases and in the local business news. Being proactive shows that you care and have intuitive, and employers can see this as a very strong indicator of a person. Whilst securing my job at Fresh Egg, I continued to stay in touch and arrange interview dates and do anything to move the process forwards.


5. Don't get hung up on salary - People sometimes worry too much about the pay they are initially offered. If it's a good job you want to do, the salary should be an after consideration, as you will be doing something you enjoy. The salary you want will eventually come, but it may not be instant.


6. Network - Always use opportunities to meet business people. You can use websites such as LinkedIn to connect with other professionals, and attend conferences and networking meetings to talk to employers and get a good grasp of the local business scene in your area. You can also follow people on Twitter who work for or own companies you like. You may hear of job openings or new opportunities as well as getting great chances to talk to the people who work at these places.


I hope these steps have been useful and given you some food for thought. You can follow me on Twitter @hybrdoriental or connect with me on LinkedIn. In effort to build my portfolio, you can check out my URL shortening website nowtweet.it and follow the blog, and Twitter @nowtweetit

Saturday, 16 April 2011

The world of nowtweet.it

As most of you know, I run my own website nowtweet.it




It dawned on me today how much work I have put in around it!


The build of the site + writing the copy, testing, promoting etc
The initial Google AdWords campaign
The setting up and promotion of a Twitter page (+ ongoing tweets)
The setting up of a nowtweet.it blog (+ ongoing posts)
The revised Google Adwords campaign with multiple Ad Groups
The Facebook company page and attracting follows
The Facebook Ad promoting the fan page (focusing on impressions)
The LinkedIn Ad promoting the site (focusing on impressions)
The LinkedIn company page
Monetising the website and blog with Google Adsense
Putting Facebook 'Like' buttons onto the blog


I hope the popularity of the site goes from strength to strength after all this effort. Its been less than 3 months and the site has already created around 1250 links, with over 22,000 clicks of those links.


Nowtweet.it is the best and easiest URL Shortener around, and I hope you agree!

Saturday, 2 April 2011

Brighton SEO Conference 2011

Brighton SEO took place on Friday; a full day of pure SEO geekery! (yeah, so what? :P). The event has grown over the last 3 years from what was a handful of professionals in a pub, to 160 enthusiastic SEO and digital marketing pioneers.






The proceedings kicked off early from 8.30am, where a bombardment of keen SEO's starting registering and taking their seats in the theatre.  People were pushing through the queues, eager to get in. This was typical form for an SEO, always desperate to get to number 1! :P


The day started with a debate on the future existence of SEO, which was actually great! You could see a few bodies squirming in their seats questioning their job security, but the message at the end was constructive. SEO needs to move away from a technical exercise and be treated with more of a marketing discipline. Anticipating the site users wants, needs and behaviour. Things not even Google can know.


Speakers for the day included expects in their relevant fields from Fresh Egg, iCrossing, White Hat Media, Clearleft, Leapfrogg, Propeller Net and Site Visibility. All the talks were well recieved, short and sweet at 20mins a piece, they packed punch, content and some humour. The day was smoothly run by Site Visibility and Kelvin Newman deserves a lot of credit for keeping the day running so smoothly!


What were my highlights? I found the Social Media metrics that Fresh Egg demonstrated early in the day fascinating. It's good to see that social media is starting to become more measurable. Another highlight was from Clearleft, a Brighton based UI company. Harry spoke about Dark Patterns and bad practice in terms of user experience and site design.


It was a great day and there's very positive feedback across the board. It was a great place to network and i really did discover the digital marketing scene is full of nice guys, it isn't cliquey or arrogant. The next Brighton SEO will surely be another great conference.


Twitter:


@FreshEgg
@SiteVisibility
@LeapFrogg
@WhiteHatMedia
@ClearLeft
@iCrossingUK
@PropellerNet
@KelvinNewman


Check the stream out too @ #BrightonSEO

Thursday, 31 March 2011

Example AdWords campaigns on my website

This is for my IT382 Digital Marketing module.

This proposed AdWords campaign is for my website: nowtweet.it . The website is a URL shortener optimised for Twitter. Looking at the keywords and discription, I have proposed the following two AdWords Adverts:

Shorten those long URLS
Use Twitter? Shorten your URLS
the simple way with Now tweet it
nowtweet.it

Free Twitter URL Shortener
Nowtweet.it is the best way to get
your long URLs into Twitter!
nowtweet.it/shortenURL

Proposed Keywords: Twitter, URL, shorten URL, shrink URL, tweet, tweet URL, post URL, Twitter tool, free Twitter tool

The estimated search traffic that the Google tool shows is fairly low, but with a limited budget it should be adequate. The campaign can be monitored based on average costs per click and will be shown in countries where Twitter is commonly used; for example the UK, USA, Brazil and Canada.

Thursday, 10 March 2011

Comparison of 2 Viral Ads

This is for my IT382 Digital Marketing Module


Blentec Blenders & Levi's Redwire Jeans.

Blentec created a range of popular viral videos demonstrating the strength and versatility of their products, by blending desirable products such as iPads, Nintendo Wii's and other tough objects with their blenders. The videos are presented by the Blentec MD and effectively show the strength of the product with a comedy element. They are generally regarded as some of the most successful viral ads of all times with millions of hits decending upon them. There is a case study here:

On the other side of the spectrum sits Levis, who usually have a good attempt at a viral. This one for their redwire jeans was poor, and to my mind, I see no real reason why people would engage or spread the word of this video. You can find it here: . The dancing boy does not convey the message of the functionality of the new jeans, and it's does not support key messages or value of the brand, unlike Blentec.

Viral ads can go two ways, there is always a risk when launching one, but some just completely miss the mark.