This is for my IT382 Digital Marketing Module
Blentec Blenders & Levi's Redwire Jeans.
Blentec created a range of popular viral videos demonstrating the strength and versatility of their products, by blending desirable products such as iPads, Nintendo Wii's and other tough objects with their blenders. The videos are presented by the Blentec MD and effectively show the strength of the product with a comedy element. They are generally regarded as some of the most successful viral ads of all times with millions of hits decending upon them. There is a case study here: http://nowtweet.it/fj
On the other side of the spectrum sits Levis, who usually have a good attempt at a viral. This one for their redwire jeans was poor, and to my mind, I see no real reason why people would engage or spread the word of this video. You can find it here: http://nowtweet.it/fb. The dancing boy does not convey the message of the functionality of the new jeans, and it's does not support key messages or value of the brand, unlike Blentec.
Viral ads can go two ways, there is always a risk when launching one, but some just completely miss the mark.
Nice to see an example where the higher budget firm is less in tune with the audience.
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